2. Supercharged loyalty

Shoppers who consolidate their loyalty accounts into mobile apps and wallets no longer have to hunt for cards, much less the account numbers, passwords and other login information that is notoriously hard to keep track of. Mobile access to loyalty offers and program benefits is instantaneous and convenient, incentivizing shoppers to participate more often.

Mobile tools also allow retailers to better understand their customer’s habits, their preferences and rituals. Thanks to powerful AI services that are now readily available to any size retailer, all that collected data can be put to use crafting deeply personalized offers and promotions that are relevant and effective. That’s a huge deal: 50 percent of consumers say they would shop more at their favorite brands if they were to receive personally relevant mobile offers. And according to Synchrony research, of those who use mobile tools, nearly 70 percent are motivated by offers and discounts.

2. Supercharged loyalty

Shoppers who consolidate their loyalty accounts into mobile apps and wallets no longer have to hunt for cards, much less the account numbers, passwords and other login information that is notoriously hard to keep track of. Mobile access to loyalty offers and program benefits is instantaneous and convenient, incentivizing shoppers to participate more often.

Mobile tools also allow retailers to better understand their customer’s habits, their preferences and rituals. Thanks to powerful AI services that are now readily available to any size retailer, all that collected data can be put to use crafting deeply personalized offers and promotions that are relevant and effective. That’s a huge deal: 50 percent of consumers say they would shop more at their favorite brands if they were to receive personally relevant mobile offers. And according to Synchrony research, of those who use mobile tools, nearly 70 percent are motivated by offers and discounts.

Tech and data deliver. Using even the most basic information, businesses can learn from their consumers’ preferences and purchase behaviors to tailor offers and optimize both inventory and supply chain. Data goes beyond numbers and spreadsheets and can be captured in a variety of ways.

• A single in-store camera can track merchandise on a shelf to show what’s moving, what needs restocking, and what’s this week’s bestseller. 
• Mini inventory robots roam grocery store floors to scan thousands of products and send reports back to teams monitoring merchandise levels and trends.

Bring it all together. Staring down a mountain of information — from transactions, loyalty programs, subscriptions, and other sources — may seem daunting at first, but there’s no need to sweat. Combining, analyzing and actioning insights is possible.